arrow_back
share


Personal branding & website

Personal branding and responsive portfolio Website design and development.

Kaan Birol - Personal Branding

Project Description

Idea Behind The Logo:
As stated in my autobiography, I am a visually impaired designer. The severity of my visual impairment can be summarized as follows: My right eye does not see at all and my left eye's retina was treated to a point where I was left with 20% healthy vision. Thus the star and the colors on the left glass (right eye) are metaphorical of my visually blind yet creatively enhanced side. The pixelated right glass (left eye), on the other hand, depicts my low vision, but also emphasizes my detail oriented, pixel-perfect design philosophy.
Another thing my logo aims to focus on is my interdisciplinary abilities. My background in computer engineering is depicted with the pixelated, monochrome and sequentially patterned right side of the glasses, and the colored side depicts my masters degree in design discipline.

Idea Behind The Website:
My main goal while designing the website was to design a site that is very well legible, with a simple and easy to use navigation, presenting all the crucial information about me through an adaptive interface to be able to reach most of the different sized devices out there. Thus I filtered the data into four categories and used a single and very simple navigation complemented with colors from my identity to establish distinguishing sections. Also I used the whole screen to layout my projects one by one, because I believed those are the key elements of this website.

Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo
Kaan Birol Logo